Whats the one things that you were terrified about when you first started out in your business?
Spamming people with what you're selling right?
The thing is you MUST promote in order to create a profitable business. But guess what?!?! There are simple ways to share your opportunities without sounding like a broken record!
So, if you don’t wanna be that sleepy car salesman I’ve got 10 tips on how to share genuinely so that you build relationships, lasting friendships, and long term customers!
1. Know Who Your Audience Is
Before you start promoting make sure who you are talking to are people actually interested in what you have to offer! There is nothing worse than being online and getting a message from a friend you haven’t talked to in weeks/months/years who has joined a new business and sends you a message to announce it while asking you to take a look/participate/buy. (insert eye roll) I know you are thinking about someone right now.
2. Know What You Have To Offer
This truly is a no brainer. If you don’t know what you have to offer you can’t promote yourself properly. Know what you have so that you can share it with those who are interested.
3. Believe In Your Product
You can NOT promote something you do not believe in and you can not promote something you don’t use. If you are talking about a product you are not 100% in love with people will see through you. When they see through you they will not buy from you.
When a friend goes to Starbucks and LOVES their new holiday peppermint latte they share their experience with you. “OMGosh it was like the most delicious thing i’ve ever had, It was hot but cool because of the peppermint, it made my insides feel like Christmas, and it put me in such an awesome mood for the rest of the day!!!”
You can tell that your friend loved the new Starbucks drink and chances are the next time you go you will be ordering one because you have GOT to experience what she was talking about! This is the same with your product. If you can’t talk this excitedly about what it is you have for sale you will not be able to convince people the product is worth purchasing and you will not be able to make the income you desire.
4. Add Value
Anytime you share your product with your audience think of how you can add value to what you're sharing. What can you offer them that will help them in their lives in someway? Maybe a nugget of wisdom, a tip for their day, or maybe even a freebie of something.
5. Share Your Story
People love to work with others who have had experiences they are having. If a stay at home mom is struggling but wants to start an online business but has struggled with figuring out what to do, where to start, how to get going they will turn to some other SAHM who has been there and done that. A person with a significant amount of weight to lose wants to workout and be encouraged by someone who has struggled just like they have. People love to be able to connect with others. If you can share a story about how you used your product and it somehow changed your life the more genuine you come across to your audience.
6. Don’t Compete With Others On Social Media
SERIOUSLY JUST DON’T DO IT! Theres not a single person on this planet exactly like you even if they have products like yours. By trying to measure your progress to someone else will only hold you back. If your upline, your business coach, your friend/family member is ahead of your in business or financially you can use their placements for encouragement but never compare your successes to theirs.
Don’t be a dill weed to others in business either. As in, done bad mouth your competition because it makes you look weak and jealous and thats not who others want to work with. Rather, encourage others around you and I promise you will see growth.
7. Respond To Your Audience When They Ask Questions
As social media is the BEST way to share its also the perfect place to talk with your audience. When someone has a particular problem that you have a solution to RESIST the urge to post your link and say “check out my website for help!” **IIIICCCCCCKKKKKK**
Instead… when someone shares their problem (that you have a solution to) genuinely show concern, ask questions, get to know the root of the problem before EVER sharing your product. A person who feels as though you care about them more than your bottom line is a customer for life!
8. Promote Others
This sounds TERRIFYING I know! Trust me, when I first started out in business for myself 6 years ago I was like “ummm hell no, I’m not sharing that persons stuff, it’s exactly the same as mine!”. I was terrified people would by from the person I shared and not me. Well i’ll be honest that does happen now and then BUT it comes back to you ten fold. Your audience sees you as a team player, they see you as someone who is supportive, they see you as caring, and when it comes time to fix their problem with the solution you have they will remember you because of this. SOOOO share it up! Give props to others! share the wealth!
9. Offer Freebies
Now don’t misunderstand me, I’m not saying give away everything and the kitchen sink. But share your knowledge with others.
If you are the master of essential oils share the many uses of them with your audience, if you are the master of eating clean share some simple snack options to help curb cravings, if you are the master of lipstick colors share when to wear red, you get the idea. You are only going to help enhance the confidence your audience has for you and your products by continually offering help.
10. Be Genuine
This is something I shouldn’t have to explain but I will anyway. Before you EVER promote yourself or your product think about how you are going to share, ask yourself if you sound like and icky car salesman, and put yourself in your audiences shoes-will what your saying come off pushy or annoying?
Share with your audience the way you’d like info/products presented to you ;-)
Now take these tools and go PROMO your business like a boss!
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Until Next Time Mommas,
P.S. Do you KNOW someone who could use this blog? Come on, I know SOMEONE came to mind when you were reading this. Share it with them, on your page, in your group, where you think someone who needs to read this will see it ;-)
Hey, I'm Lauren
Who am I? I am a SAHM to a beautiful baby boy, a furmom to 2 doggies and 1 kittycat, a girlfriend, a fitness enthusiast, a beach lover, a dreamer, a world traveler, a business coach, a planner, and an advocate for the SAHM's with BIG dreams!